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Wrinkles and Anti-aging

What are wrinkles?

Wrinkles are the most obvious manifestation of skin aging and form mainly on the face, neck and upper chest. These are particularly fragile areas due to sun exposure.


Many factors can cause wrinkles. Natural aging and sun exposure are the two most prevalent ones. Wrinkles are the result of a combination of internal and external aging factors.

Internal factors of skin aging

  • Natural cellular aging, which is usually genetically determined.
  • Oxidative stress: our cells are constant preys to oxidative attacks from free radicals.
  • Hormonal aging: The decrease in estrogen secretion is associated with a decrease in collagen and elastin production.

How to prevent wrinkles and rejuvenate your skin?

Sleep well, stay away from the sun, exercise, and follow Helwe's routine which can greatly help improve your skin through proper care routines, all of which can prevent the appearance of wrinkles.

External factors of skin aging

The sun: The harmful effects of excessive sun exposure are now widely recognized: UV rays slow down the production of elastin in the dermis, and weaken the cells of the epidermis.

Tobacco: The toxic products contained in cigarettes break down certain components of the dermis, especially hyaluronic acid.

Atmospheric pollution: It accelerates skin aging by reducing its immune system.

Stress: It increases the production of free radicals, responsible for the premature aging of cells.

Lack of hydration: Skin dehydration is an important factor in the appearance of wrinkles.

Lack of sleep: It accelerates skin aging the same way stress does.

Products used for wrinkled and Anti-aging skin routine

Wrinkled and Anti-aging Skin Routine

Twofold Cleansing


Prodige Démaquillant Hydratant

In the evening, remove your makeup with our oil-based makeup remover to easily dissolve all the day’s impurities. The Prodige Démaquillant Hydratant (Hydrating Make-up Remover) contains 5 high quality, non-comedogenic vegetable oils.

Apply the oil-based make-up remover to your face, neck and bust, then massage the areas so that the oil can be well absorbed. Soak a cotton pad in water and wipe your face, neck and bust four times until all makeup is removed, re-soaking the cotton pad each time.

Brume Revitalisante

Then, spray the mist on your face. Helwe’s Brume Revitalisante (Revitalizing Mist) is a combination of Aloe Vera juice, pure geranium rosat, cistus ladanifer, Helichrysum italicum and English lavender floral waters.


Prodige Démaquillant Hydratant

In the morning, use the Prodige Démaquillant Hydratant (Hydrating Make-up Remover) to hydrate and regenerate your skin. Apply the makeup remover all over the face, neck and bust area, then massage well until fully absorbed. Thanks to the 5 vegetable oils in it, the Hydrating Makeup Remover has a moisturizing and soothing effect on the skin. This is why we advise you to keep it on as long as possible before removing it with the disc.

Brume Revitalisante

Then spray the Brume Revitalisante (Revitalizing Mist). In one single motion it will keep your skin well hydrated throughout the day. It has invigorating, astringent and anti-aging effects thanks to the properties of the hydrosols used.

Gentle Exfoliation


Lotion Exfoliante Peau Douce Or Lotion Exfoliante Peau Douce

Apply the exfoliating lotion that is appropriate for your skin type. The soft skin exfoliating solution is for dry and sensitive skin, and the perfect skin exfoliating lotion is for oily skin. These exfoliating solutions are very gentle on the skin, and illuminate complexion and spots without irritation.


You can exfoliate by using exfoliating lotions adapted to your skin type up to 3 times a week especially for those who feel that their skin is extremely dull, but be careful with sun exposure. Make sure to always use sunscreen after your skin care.



Sérum Perfection and Sérum Nuit Essentielle

Sérum Perfection (Anti-blemish Serum): This serum is a combination of Bakuchiol and Retinol. The combination of the two molecules has the power to regenerate cells and encourage the elimination of damaged ones in order to reveal new, smooth and healthy skin without causing irritation. The Sérum Perfection stimulates collagen production by plumping up wrinkles. It firms the skin and helps your complexion look fresher and brighter.


Sérum Nuit Essentielle (Revitalized Night Serum): It is an essential anti-aging and restorative serum that suits all skin types. It visibly tightens the skin, and makes it look radiant in the morning.

Sérum Perfection, Sérum Hydratation Intense and Crème Éternelle

For those who don't like oily serums, and like to put creams at night:

  • Sérum Perfection (Anti-blemish Serum) followed by Sérum Hydratation Intense (Intense Hydration Serum): this is the ideal combination for a well hydrated, plumped-up and young-looking skin.
  • Crème Éternelle (Cream of Eternity) comes next: This cream contains Centella asiatica, and kombu –a brown algae- also known as “beauty treasure” which is a powerful cell regenerator, both of which stimulate collagen synthesis, which makes the skin firm and vigorous.

Eye Care Routine

Hydrance Yeux Glamours and Regard Prodigieux

When used simultaneously, Hydrance Yeux Glamours and Regard Prodigieux work as a perfect hydrating, anti-ageing and plumping eye care treatment. As a result, your eye area is revitalized and brightened, and your lips enhanced thanks to the immediate tightening effect of the products.


Sérum Perfection, Sérum Longévité and Crème Prodigieuse or Crème Jeunesse

The combination of Sérum Longevité (Long Life Serum) and Sérum Perfection (Anti Blemish Serum) in addition to Crème Jeunesse (Forever Young Cream) and Crème Prodigieuse (Prodigious Cream) is a “shot” of youth for your skin, which will help it look firmer and more toned.

Sérum Perfection (Anti-blemish Serum) and Sérum Longévité (Long Life Serum) help dramatically in reducing the appearance of fine lines, wrinkles and pores while brightening the skin and soothing skin inflammation.


Crème Prodigieuse (Prodigious Cream) brings together all the nutrients that are ideal for fighting sagging and aging skin. It also makes the skin firmer and reduces wrinkles.


Crème Jeunesse (The Forever Young Cream) which is made from Bakuchiol, a natural alternative to Retinol.
Bakuchiol is a powerful anti-aging molecule that targets wrinkles and fine lines, making skin’s texture smoother without causing irritations.

Eye Care Routine

Hyalo C Yeux Velours and Regard Prodigieux

The powerful duo of Hyalo C Yeux Velours (Hyalo C Velvet Eyes Serum) (made out of a synergic combination of three powerful antioxidants Vitamins C and E and coenzyme Q10), in addition to the Regard Prodigieux(Prodigious Look) (which contains Royal Jelly and Hyaluronic acid), targets visible signs of aging such as crows’ feet.

The combination of these two products intensely smoothens and improves the appearance of puffiness and dark circles.